Search engine optimisation (SEO) is the backbone of any successful digital marketing strategy by an SEO agency in India. It is a complex and ever-evolving field that demands consistent effort and attention to stay ahead of the competition.
One of the biggest challenges that SEO professionals face is running out of high-intent keywords to target. This can happen due to a variety of reasons, such as a crowded market, limited search volume, or saturation of the existing keywords. However, just because you have exhausted your high-intent keywords list doesn’t mean that your SEO efforts should come to a halt.
In fact, it is an opportunity to explore new avenues and find innovative ways to improve your website’s visibility. Let’s explore how you can ace the SEO game after exhausting your high-intent keywords list.
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Focus on Long-Tail Keywords
Did you know that only 0.0008% of keywords get more than 100,000 monthly searches? That means that the competition is extremely high, even for those employing the best SEO services. And it can get even worse if you don’t know what to do next after exhausting your high-intent keywords.
That’s where long-tail keywords come in.
While high-intent keywords are undoubtedly essential for driving traffic and conversions, they are also highly competitive and challenging to rank for. On the other hand, long-tail keywords are very specific and less competitive, which makes them easier to rank.
Long-tail keywords refer to longer and more specific phrases that are closely associated with a particular product or service. Rather than aiming for a broad term like “shoes,” a more targeted approach involves focusing on phrases such as “women’s running shoes for flat feet.” Although the search volume for long-tail keywords might be lower compared to high-intent keywords, they tend to attract more relevant traffic with a higher likelihood of conversion.
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Expand Your Topic Clusters
The best digital marketing company in India would suggest you focus on topic clusters. Topic clusters are a group of related content that revolves around a central topic or keyword. The idea behind topic clusters is to build a comprehensive and interconnected network of diverse content that covers all aspects of a particular subject.
If you have exhausted your high-intent keywords list, it may be time to expand your topic clusters and explore new areas of your industry. For example, if you run a fitness blog, you can expand your topic clusters to include nutrition, mental health, and wellness.
It will also help you target new keywords that you may not have considered before and improve your internal linking structure, which is an important factor in SEO.
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Explore New Trends in Content Strategy
Use Google Trends, a valuable tool used by almost every reputed SEO agency in India and beyond. Recognised as one of the top tools for pinpointing trending keywords and discerning patterns and seasonal trends, Google Trends enables you to:
- Explore the ‘Related queries’ and ‘Related topics’ sections.
- Uncover supplementary topics and queries associated with your selected keywords.
Leverage these insights to enhance your content strategy and encompass various facets of the trending theme.
Go for zero-volume keywords:
- Pay attention to keywords with low or zero search volume, as they may lead to undiscovered niches. Here are the advantages:
- Less competition: These keywords are often overlooked, making it easier to rank as SEOs assume they have low popularity.
- Potential traffic: Approximately 15% of Google queries are new, presenting a significant traffic opportunity.
- High relevance: These keywords tend to be very specific, aligning closely with your audience’s interests.
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Enhance Your Presence in Prominent Industry Listicles.
As part of the best SEO services, you can boost your visibility on popular industry lists by collaborating with affiliates that are ranking for your keywords.
To achieve this, consider providing incentives such as exclusive deals or commissions, making your product more appealing to potential affiliates. A case in point is Riverside, which aimed to secure a high ranking for “best podcast recording software.” By producing excellent content and collaborating with an affiliate, they successfully earned a place on the first page of search results.
Follow Riverside’s example and leverage incentives to motivate affiliates to feature your product in their lists. This strategy will enhance your visibility in searches and attract the attention of a broader audience.
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Interact With Your Customers
If you seek the advice of the SEO experts from a digital marketing company in India or anywhere else for that matter, pay attention to your customers (and engage in conversations with them).
One of the most impactful methods for uncovering fresh content ideas is by tuning in to your customers’ discussions. Their inquiries, feedback, and concerns serve as valuable wellsprings for the content they are interested in.
- Know where your customers hang out – You can check platforms frequented by potential customers like Reddit, Quora, and specialised forums. These platforms are goldmines for identifying trending topics within your target audience.
- Customer Survey – Implement customer surveys to gather specific feedback and preferences. Directly asking your audience about their content interests can provide valuable direction.
- Be active on social media – Keep an eye on social media platforms, including Twitter, LinkedIn, and Facebook, to identify discussions, questions, and sentiments related to your products or industry. This can offer real-time insights.
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Develop SEO Pages With The “Crash the Party” Approach.
One of the best SEO services, “Crash the Party” SEO pages, is great at injecting excitement where it’s least expected. This innovative strategy involves:
- Before Exhausting Bottom Of The Funnel Keywords- Employ a comparison like “Your Brand vs. Competitor X” to attract attention.
- After Exhausting Initial Keywords- Transition to a broader scope with “Competitor X vs. Competitor Y vs. Your Brand” for continued engagement.
For instance, you can make your website rank for a comparison between two of your competitor brands. In such content, you can position your brand or product as the superior one while ranking for competitor keywords. In this way, you can make a lasting impact with the “Crash the Party” SEO strategy.
Summing up
These tactics mirror some of the best practices employed by the top digital marketing company in India. Adopting these methods not only broadens your keyword horizons but also shifts your content strategy from sales-focused to relationship-oriented.
These strategies also showcase that exhausting your high-intent keyword list does not have to be a dead end. Using the strategies mentioned in this blog, you can keep your SEO game strong and keep bringing in those website traffic numbers. Hopefully, with these tips, you’ll explore new markets, connect with a wider audience, and establish your brand as a trusted authority in the industry.
Author
RepIndia is a leading digital agency in India that offers a range of services including social media marketing, website development, and digital strategy. With a team of experienced professionals and a focus on innovation, RepIndia has helped numerous clients achieve their business goals through digital solutions. Their expertise and passion for all things digital make them a top choice for businesses looking to establish a strong online presence. Experience our website and discover something new today – visit us now!